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New Horizons uses VR to improve national park access for people with disability + mobility issues with the launch of ‘Parallel Parks’ via Mammal


Today sees the launch of Parallel Parks, Australia’s first Virtual Reality (VR) project to enable people with disability and other mobility issues to experience previously inaccessible parts of our National Parks and so feel immersed in nature.

Parallel Parks was conceived by creative and technology agency Mammal Sydney for not-for-profit client New Horizons. It is designed to unlock the potential of VR to foster greater connection, inclusivity and access to the outdoors – all key elements of creating a sense of wellbeing, and all fundamental to happiness and positive mental health.

WATCH THE VIDEO
VIEW THE PARALLEL PARKS WEBSITE
Over 12 months has been spent on development to date, with a crowd
funding campaign now launching on new non-profit platform Enablr.
Contributions will help to shoot additional VR footage and to assist
with co-designing and refining of the VR product by people with
disability.

To showcase the project’s potential, Sydney’s Martin
Place has been transformed into a virtual park event, where members of
the public can explore four of Australia’s finest national parks in
virtual reality: Uluru-Kata Tjuta, Great Barrier Reef, Kangaroo Island
and Murray River.
 
The project to date has involved significant
collaboration between agencies, disability services, academia,
government departments and environmental bodies. Sponsorship and support
has been provided by numerous organisations, including NSW National
Parks and Wildlife Service (NPWS), People & Parks Foundation (PPF),
Tourism Australia, Hamilton Island, Qantas and Telstra.

Screen Shot 2017-09-14 at 11.21.58 am.jpgScreen Shot 2017-09-14 at 11.21.35 am.jpgNew
Horizons Clareville Villas resident Catherine Smith (pictured left) has tested the
Parallel Parks prototype, saying: “I want more of it. You’re on the right
track with the development, it’s a big thumbs-up from me.”

Another
Clareville resident, William Quong, adds: “My favourite is visiting the
Great Barrier Reef. I love that you can go under water in that one,
especially as I can’t take my wheelchair in the water – I can’t get it
wet!”

Attendance at today’s launch event is free, with VR booths
open in Martin Place from 8.30am to 4.30pm. All members of the public
are welcome to come and experience the potential for VR to contribute to
the wellbeing of anyone with mobility issues.

Mammal Sydney
Creative – James Gillespie, Daffers Little-Jones, Mike Watts, Luke Chess
Design – Mark Moss, Sam Princi, Dane Kirkland
Production and Project Management – Belle Oliva, Adrian Leppard

New Horizons
Head of Marketing – Ryan Watson
Corporate Partnerships Manager – Kim Gracey

VR Development
Frameless Interactive

Public Relations
Louise Nealon
CP Communications

Event Management
Sold Out Events

Event Fit-out
ExpoNet

Campaign Video
Optika Creative

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