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Carat partners with YGAP’s ‘Polished Man’ campaign to end violence against children


Carat Australia has joined forces with not-for-profit organisation, YGAP, to promote its ‘Polished Man’ campaign, aimed at raising awareness and funds to help put a stop to violence against children.

The Polished Man movement encourages participants to don a single blue painted nail for the month of October as way of prompting conversation around the issue and raising much-needed donations to support recovery and prevention programs globally.
Carat has taken on the media planning and buying responsibilities for
‘Polished Man’ on a pro bono basis, negotiating the donation of over
$1.5m in media activity across digital, cinema, OOH, and press.

The
partnership has been driven by the agency’s sponsorship and integration
division, Connect, who have also assisted in the coordination of this
Friday’s ‘Polished Man Gala’, led by senior partnership manager, Hayley
Genovesi.

Natalie Kean, head of Carat Connect, joined a raft of
famous (and some not-so-famous) faces as a ‘Polished’ ambassador,
including actor Chris Hemsworth and comedians Tommy Little, Dave
Thornton, and Anthony ‘Lehmo’ Lehmann.

Says Kean: “With one child
dying every five minutes as a result of violence, the Polished Man
movement is doing incredibly important work – it’s been an honour to be
part of bringing it to life.

“The response from our media
partners has also been amazing; it’s great to see us using our
collective power as an industry to get behind such a fantastic cause.”

The
campaign, which launches on October 1st, has been made possible by the
generous contributions of key media partners including QMS, Seven, Nine,
and Ten / MCN.

Carat will also be conducting a national
fundraising campaign across the agency’s five offices. To donate or
create a team of your own, please visit: https://polishedman.com/.

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