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Red Agency turns pink to mark 15 years + to raise funds for National Breast Cancer Foundation


Red Agency has announced it will celebrate its 15th anniversary by rebranding to Pink Agency for the month of October. In line with Breast Cancer Awareness Month, Pink Agency will hold a number of events and initiatives designed to raise funds and awareness for the National Breast Cancer Foundation (NBCF).
Seeking to mark its 15th year milestone in a meaningful way, Red
Agency’s Pink Agency idea was conceived after it was discovered that two
thirds of its staff had experienced a battle with breast cancer, either
directly or through family and friends. The goal of the campaign is to
support the one-in-eight women who will be diagnosed with breast cancer
in their lifetime, hence the partnership with NBCF to support their
crucial life-changing breast cancer research. As such, Red Agency will
also provide pro bono support to NBCF to help drive further awareness.

Logo.jpgPink Agency’s main event in the month will see will see a number of
influential and celebrity friends of the agency come together for the
cause on October 19 at its office rooftop in Sydney’s CBD. The event
will kick off with a panel discussion hosted by Red Agency CEO James
Wright (pictured above right with Rachelle Cull from NBCF), titled ‘Inspiration from Adversity’, where a number of speakers
will talk about challenges they faced in both their personal and private
lives and how they overcame them. Friends of the agency speaking at the
event include:

·        ARIA Award-winning singer, songwriter and actress Samantha Jade
·        Australian Olympic athlete and two-time world champion Jana Pittman
·        WINK Models and theright.fit Founder and CEO Taryn Williams
·        Urban List Founder and CEO Susannah George
·        NBCF Speakers Network Ambassador Karen Foster

Throughout
the evening guests will be treated to world-class entertainment,
including music from Universal Music artist Odette, as well as a series
of fundraising activities.

Beyond this, the re-brand to Pink
Agency will see websites, email signatures and branding around each of
Red Agency’s offices updated. Other fundraising initiatives include a
morning tea held in each office on the first working day of the month,
as well as collections held before every meeting, with all proceeds
going towards the NBCF.  

Says Wright, CEO, Red Agency APAC: “Over the past 15 years, we have built a mantra of genuinely
making a difference to Australian audiences either through our clients
or directly through community initiatives. So rather than focus purely
on our own milestone, we thought this was as an opportune time as any to
shine a light on a community in constant need and support a cause that
is very close to us. Some 66 per cent of our agency has been affected by
breast cancer in some way, the majority in the last few years, so we
wanted to raise further awareness and cash throughout the month.

“Pink
Agency will champion staff-driven initiatives throughout the month, as
well as working closely with clients and industry partners to help us
create the impact we want to achieve to supporting the research. We are
thrilled to partner with the National Breast Cancer Foundation for this
and contributing in our own way to the amazing and vital work they do.”

NBCF
CEO Professor Sarah Hosking thanked Red Agency for their generous
support throughout October, saying: “On behalf of everyone at NBCF and
all the women and men affected by breast cancer, thank you to all of the
staff at Red Agency. Your commitment makes a huge difference.”

NBCF
funds life-changing breast cancer research with money raised entirely
by the Australian public. Breast cancer is the most common
life-threatening cancer facing Australian women, with eight women dying
from the disease each day. By funding only world-class research, NBCF is
working towards a goal of zero deaths from breast cancer by 2030.

If you would like to make a donation to this cause, please visit: https://my.nbcf.org.au/pinkagency.

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