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Fujitsu Australia finds cure for ‘hot-summer-nightis’ in latest campaign via 303 MullenLowe


With summer just around the corner, Fujitsu General Australia has launched its latest campaign via 303 ullenLowe for ducted air conditioning systems starring brand ambassador Mark Taylor.

We see Taylor donning a lab coat and addressing the symptoms of an exhausted family suffering from ‘Hot-summer-nightis’ – a condition all Aussie families will relate to in the lead up to summer.

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The campaign highlights Fujitsu’s ‘Cool
Finance’ offer using a familiar family scenario – that foggy feeling of
waking up the morning after a hot summer’s sleepless night.

Last
year’s Cool Finance campaign delivered strong results for Fujitsu,
growing sales of ducted air conditioners overall. This year’s campaign
also highlights the affordability of Fujitsu’s ducted air conditioning
systems, and follows Fujitsu Australia’s winter campaign, which had
Taylor starring as Evolution Man.

Client: Fujitsu Australia
Dave Smith: General Manager – Sales & Marketing
Zdenka Micallef: Brand Manager – Strategy & Planning
Katherine Bond: Brand Manager – Trade & Marketing

Agency: 303 MullenLowe
ECD: Richard Morgan
Creative Directors: Adam Whitehead & Sean Larkin
Art Director: Anna Farrell
Copywriter: Molly Cathcart
Managing Partner, Client Services: Matt Clarke
Head of Strategy: Jon McKie
Planner: Mil Djurovic
Business Director: Meredith Raskopf
Business Executive: Rebecca Grapiglia
Head of Print Production: Brett Griffiths
Designer: Davina Milne
Head of TV: Sean Ascroft
Photography: Toby Burrows

Production Company: Filmgraphics
Director: Ariel Martin
Post-production: Fanatic Films

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