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Luna Park set to launch new website in 2018 via Sitback to invest in customer’s online experience


Luna Park, the iconic Australian fun-park located in the world-famous Sydney Harbour, has today announced its renewed partnership with Sitback Solutions, to develop its next generation of websites; re-invigorating the Luna Park brand and providing an industry-leading experience, thoughtfully designed to be perfectly aligned with their customers’ needs.

Luna Park originally engaged with Sitback five years ago and have been working together ever since. The digital agency initially built Luna Park’s outgoing website and have been providing ongoing support and maintenance since it was launched. Over the past 12 months the team have been working to better understand their customers’ interactions online. Through in-depth analysis of their visitor data, alongside User Testing sessions with Sitback’s UX psychologists, Luna Park identified clear opportunities for improvement.

Says Brendan Biddell, marketing manager at Luna Park: “Luna Park is booming. We’ve seen website growth and sales improve significantly year-on-year, but we knew we could do better.

“70% of our traffic is from mobile devices but we’re not offering an
optimal experience. We anticipate dwell times could be increased by 40%
or more, just by having a smoother user journey. At the moment, it’s
very disjointed.

“The problem with many websites, is that we
assume or tell people what they want, rather than asking what they want
or observing how they actually use the website. Through the work we’re
undertaking now with Sitback, we can see that process, see what our
customers are doing, enabling us to be proactive to their needs rather
than reactive.”

Luna Park set itself one clear objective for the
new website: Transparency. It’s vital to its ongoing success that they
are able to see how visitors are interacting with the site, what content
they find engaging, and to learn and grow with their customers so they
can ensure they are constantly providing value.

When it came to deciding who to work with on the new website, for Biddell there was no question.

Says
Biddell: “Luna Park has been partnered with Sitback for over five years
now, and we’ve never had an issue. Everything has always been completed
on time and to a high-standard and we knew we could trust them to
deliver high-quality work without the risk. For us, they really are a
safe pair of hands.”

Says Chris McHugh, CEO of Sitback Solutions:
“Luna Park is an international icon and we are incredibly proud to be
continuing our relationship with them. They are truly dedicated to the
customer experience and we are extremely excited to help them bring
their vision for Luna Park online to life.”

The new website,
which will see Luna Park’s refreshed branding rolled out across its
digital channels, will be built upon ‘Presto!’; a customised version of
the Drupal Content Management System (CMS) created by Sitback. Boasting
accelerated development times and reduced administrative overheads, the
result will be a fast and responsive website providing Luna Park with
the flexibility to roll out new content quickly and easily, across all
devices.

The new Luna Park website is expected to go live early 2018, in time for Luna Park’s Easter Fun Fest.

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