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Arnott’s ‘Santa’s Big Night’ TV spot takes out the #1 most effective Christmas advert of 2017


Rabbit director Craig Rasmus and the team at TKT Sydney have won top Christmas ad of 2017 according to the Australian public. Sensecheck carried out their annual poll of 11 locally aired Christmas commercials and Arnott’s ‘Santa’s Big Night‘ came out on top.

This creative marks Arnott’s first ever Christmas campaign. The commercial follows the globetrotting adventures of Santa on Christmas Eve while he navigates the perils of the modern world.

LEGO’s Christmas ad ‘Build it Together‘ took second place and Woolworths
Share the spirit of Christmas‘ came in third. See the full results
below:

1    Arnott’s Santa’s Big Night – TKT & Craig Rasmus (Rabbit)
2    LEGO ‘Build it together’ – CHE Proximity & Kyra Bartley (Sixty40)
3    Woolworths ‘Share the spirit of Christmas’ – M&C Saatchi & Campbell Hooper (The Sweet Shop)
4    Target ‘Who makes Christmas special’ – AJF Partnership & Alexander Brown (The Sweet Shop)
5    Amazon ‘Give a little bit’ – Lucky Generals & Nick Gordon (Somesuch)
6    David Jones ‘Now it feels like Christmas’ – TBWA Sydney / Maud & Mark Albiston (The Sweet Shop)
7    Coles ‘What we love about Christmas’ – Big Red
8    Bonds ‘Light it up this Christmas’ – Leo Burnett, Melbourne
9    Officeworks ‘There’s more in every gift’ AJF Partnership & Ariel Martin (Filmgraphics)
10    Myer ‘Elf’s Journey’ – Clemenger BBDO, Melbourne & Aardman
11    ALDI ‘The more the merrier’ – BMF Sydney & Hamish Rothwell (Goodoil)

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