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NRMA Insurance drives home Christmas safety message in new ‘Long Way’ film via The Monkeys


With Australian roads busier than ever before, NRMA Insurance has released a moving new film via The Monkeys, to inspire drivers to take extra care behind the wheel over the holiday season.

Titled ‘Long Way’, the two-minute film is the first piece of work created for the NRMA Insurance brand in partnership with The Monkeys, since being appointed in September.

The film tells the heart-warming story of a young girl called Indy who misses her grandparents at Christmas time. Motivated by the pull of her love, Indy’s grandparents embark on a slow but safe journey to surprise her on the big day.

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The new film is the start of a shift in brand direction for NRMA
Insurance under the leadership of Brent Smart, chief marketing officer
for IAG and its stable of brands, including NRMA Insurance and CGU.

Says
Smart: “This is a return to the type of storytelling and tone of voice
that has made the NRMA Insurance brand loved, and signals the new
direction we are taking the brand in.

“It’s exciting to make something together with our new partner The Monkeys. We are in such good creative hands with their team.”

With
NRMA Insurance claims data showing that car collisions increase over
the holiday period, the film is also a timely reminder for drivers.

Says
Scott Nowell, co-founder and chief creative officer for The Monkeys:
“This brief was a gift in itself – to convey the warmth and emotion of
what’s truly important this time of year.”

NRMA Insurance is an
industry leader in advocating for safer driving and the only insurer in
Australasia with a dedicated Research Centre. The insurer is also
piloting a new app called Safer Journeys to help motivate drivers to
‘switch-off’ their mobile phones behind the wheel.

The ‘Long Way’
film was directed by Christopher Riggert, and features a moving
soundtrack with vocals by singer-songwriter Tom Odell.

It goes live this Sunday 10 December across broadcast, cinema, customer and social media channels. The film can be viewed here.

Client: IAG
Brand: NRMA Insurance
Chief Marketing Officer: Brent Smart
Creative Lead: Liz Stokes
Marketing Lead: Erin Bennett

Creative Agency: The Monkeys
Co-founder & Chief Creative Officer: Scott Nowell
Senior Art Director: V. Wassim Kanaan
Senior Copywriter: Andrew Fraser
Senior Producer: Jade Rodriguez
Executive Planning Director: Fabio Buresti
Planner: Henry Bilson
Group Content Director: Humphrey Taylor
Senior Content Director: Katie Wong-Hee
Senior Content Manager: Jack Stone

Production Company: FINCH
Director: Christopher Riggert
DOP: Tim Tregoning
EP: Rob Galluzzo & Corey Essey
Producer: Camilla Mazzaferro
Offline Edit: The Butchery / Jack Hutchings
Sound: Song Zu

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