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LBB & Friends are back on the beach for Cannes 2018 – and LBB members from OZ/NZ are invited


Little Black Book’s Australasian
member agencies and production companies: why the LBB & Friends
Beach should be your home-from-home in Cannes in June

Now in its 9th year, the
LBB & Friends Beach ~ co-sponsored by Bestads & CB ~ has become the place to network, make deals,
socialise, grab lunch, hold meetings and even just take a dip in Cannes
every year. With the support of our sponsors, we have been able to bring
this free event to the Lions festival each year and we will be back for
2018.

The
good news is that LBB member agencies and production companies in
Australia and New Zealand will once again enjoy Access All Areas. Silver
members receive five wristbands for the week, Bronze members receive
three.

LBB member agencies In Australasia

Bashful,
BMF,
BWM Dentsu, Clemenger BBDO, Colenso BBDO, The Communications Council,
The Core Agency, Cummins & Partners, DDB Australia, DDB New Zealand,
Host/Havas, Ikon, Innocean, J Walter Thompson, Leo Burnett, Marcel,
M&C Saatchi, McCann, Mediacom Beyond Advertising, The Monkeys,
Naked, Ogilvy, Red Engine, Richards Rose, The Royals, Saatchi &
Saatchi, Special Group, 303 MullenLowe, TBWA,
VCCP, VML Australia, WiTH Collective, Y&R Australia, Y&R New
Zealand, Zoo Group.

LBB member production companies In Australasia
Admusic.tv,
Airbag, Alt.VFX, Batch Film New Zealand, Clockwork Films, Crayon,
Curious, Cutting Edge, Exit Films, Fiction Film Company, Filmgraphics,
Fin Design + Effects, FINCH, Flying Fish, Goodoil, Heckler, Infinity
Squared, Interrogate, The Jacky Winter Group, Jungle, Mr Smith, Noise
International, The Otto Empire,
Passion Pictures, Photoplay, The Producers, Rapid Films, Revolver and
Will O’Rourke, Robber’s Dog,
Rumble Studios, Scoundrel, Sedona Productions, The Sweet Shop, Tazer,
//Thirteen & Co, Toni Higginbotham Casting, Uncanny Valley, Velvet.

For LBB membership enquiries or to place your name on the VIP Cannes Beach list contact: michael@campaignbrief.com

What’s the big idea?

The
idea for the beach began years ago. At that time, the beaches were not
hired out and most of the people we met said that in all the years that
they had been attending the Lions, they had never been in the
Med! This was a time before the Gutter Bar; a time when only Print &
Poster and Television were celebrated with award shows; back when you
could get a table at the Colombe D’Or as a walk in; and ‘Millennials’
weren’t even a thing. Apart from the the opening gala, the beaches were
all closed at night.

It
seemed a shame to bring thousands of people to Cannes for this festival
and not make use of the very resource that had brought fame and fortune
to Cannes in the first place – the beach! As we were having this
realisation, we were also sprinting up and down La Croisette in our
‘non-beach attire’ from screening to cancelled meetings. We just weren’t
meeting up with the people we wanted and needed to see. 

Frankly,
we would have given our eye teeth for a beach lounger to just sit on.
If we could then lean over to top up our Badoit and strike up a
conversation with a potential client, well, that would have been golden.
So, we decided to make that place where everyone could meet, stop in
and just set up camp.

It’s the physical embodiment of LBBOnline; a community where Adland can get together to share ideas and forge new partnerships. 

Every
year gets bigger and better. Almost 1,000 people came down to the beach
every day in 2017, with people queuing to collect their wristbands all
day long. 

We
(LBB & our awesome co-hosts) really look forward to seeing you all
out there this year. You can’t miss us – we’re opposite the Miramar and
you’ll see our (friendly) heavies on the door.


FAQ About LBB & Friends Beach

Who is invited to LBB & Friends Beach?

The ‘Friends’, our co-hosts and sponsors will all be on the beach and will be inviting their clients from all over the world;

Bronze
and Silver company members of LBBOnline will each receive a set number
of wristbands for the beach in 2017. This includes most agency networks.
If you are not sure whether your company has a membership, contact michael@campaignbrief.com to find out. This is the best way to make sure that members of your team can represent your company on the beach;

Our LBB/LAB clients will be invited;

Jury members, and other celebrated guests.

How can I collect my wristbands?

Wristbands can be collected on the beach between set times from Tuesday through Friday. Times TBA. 

They will also be available on the Monday afternoon/evening in Cannes, from the beach. Times TBA

We will also have some days when they can be collected from our office in London prior to the festival. Dates and times TBA.

If
you are an LBB/Lab client, or an LBB Silver or Bronze member that will
be active for June, then we can arrange to post you your wristbands in
advance. 

How can we become sponsors of the LBB & Friends Beach?

Contact michael@campaignbrief.com for details. 

Can I reserve a table on the beach for lunch and meetings?

Only sponsors can reserve tables in the beach restaurant.

Can I reserve loungers on the beach?

These are available on a first come, first served basis each day. 

Are towels available on the beach?

Yes.
One of our sponsors, the London International Awards, are providing
towels free of charge, while supplies last. You can come and use one,
then take it home with you. Once these have run out, the beach
restaurant can rent them to you for the day for a charge. 

Can I order food and drink on the beach?

Yes.
There is fabulous wait staff on the beach. The head chef designs a
special menu for our beach that includes French classics, light dishes
and a big burger and fries. Try the creamy truffle pasta. It will put
you to rights. The restaurant opens for lunch and stops serving before
Happy Hour at 4. The restaurant area will be closed for lunch orders on
Friday as we will be hosting our lunch for the sponsors that day but you
can still order food on the beach. 

Can I bring a large group down with me to the beach?

Only if they all have wristbands, or are on the RSVP list at the door.

What do I do if I get invited to the LBB & Friends Beach?

In the invitation, there will be a link for you to RSVP. You MUST RSVP
in order to be on the list at the door. We will only have one list on
the door and that is the people who have RSVPed for the event. 

Can I swim?

We’d
be insulted if you didn’t! And there are watersports for hire from the
end of the pontoon. Don’t forget your inflatable swan. 

Do I need to keep my wristband on?

Yes.
Without a wristband, you will be asked to leave and you will not be
served at the Happy Hour bars. We’re pretty nice but we can get a little
tetchy when we’re hot and tired…

What is the dress code?

Clothing is required. 

Will there be music?

Our music sponsors will be DJ-ing during Happy Hour. Bring your dancing flip flops.

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