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So, to raise funds for Sydney Dogs and Cats Home, Sydney’s only
not-for-profit pound, J. Walter Thompson is creating a pop-up
photography studio, where Sydneysiders can create their own suite of
‘date bait’ profile pics, featuring adorable rescue dogs.
Valentine’s Day locals can come down to Martin Place, and for a $10
donation they can have their own professional portraits taken with a
host of cuddly pups. All the money raised will go directly to Sydney
Dogs and Cats Home, to help them raise the $3 million they need to build
the animals a new home.
activation is supported by content and social to drive awareness and
attendance at the event, and create broader awareness for the cause and
The first piece of this content will appear on key media outlets to increase reach and shares.
second social video will showcase the activation itself and will be
released later tomorrow, with a third video created to send to all those
that participated as an EDM. It will uncover any doggy-inspired love
stories, with any lucky love birds being taken back to the shelter for a
champagne doggy date to wrap the story.