Toyota, Honda bought data based on job-hunters’ browsing activity


Toyota Motor Corp. and Honda Motor Co. are among dozens of companies that bought data about the job-hunting activities of potential hires, it was learned Tuesday.

Specifically, the data related to the probability of student job-hunters declining informal job offers. It was compiled by employment information provider Recruit Career Co.

Recruit Career is under fire for providing the data without consent. It scrapped the service on Aug. 4, days after it came to light.

The automakers said they did not use the data when deciding whether or not to offer candidates a job.

The service, “Rikunabi DMP Follow,” predicts the probability that a person will decline an informal job offer based on how they browsed Recruit Career’s “Rikunabi” job information website.

The Recruit Holdings Co. unit said 38 companies bought the data, adding that they promised not to use it in making a decision.

The clients are now likely to come under pressure to tell the students what went on.

A Toyota official said the company bought the data “with the aim of reducing the number of students who decline informal job offers.”

An official of Honda said it purchased the data “on a trial basis, to support students who attended job-hunting events.”

The names of the other 36 companies that bought the data are not known.

Offering information on individuals to third parties requires their prior consent.

If Recruit Career service handed over the details without consent it may have violated the personal information protection law. The company may face administrative punishment if it is found to have breached the legislation, sources familiar with the matter said.



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