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American teenage sensation Coco Gauff is reportedly on track to carve out one of the richest careers tennis has ever seen.
The 15-year-old can achieve her richest ever payday if she is able to win through to the quarter finals at the Australian Open on Sunday – but even more staggering riches are just around the corner, according to a sports marketing expert.
Gauff, who stormed into the fourth round by thumping defending champion Naomi Osaka off the court, will collect $300,000 even if she loses on Saturday, but that will leap to $525,000 if she wins, foxsports.com.au reports.
After former World No. 1 Naomi Osaka recently secured a monster multi-year deal with Nike, reported to be worth $8.5 million, Gauff is now forecast to secure a similar payday in the near future.
She already earned more than $1 million from sponsors alone in her first full-time year on the WTA Tour in 2019 .
She signed rich deals with pasta company Barilla as well as tennis racquet company Head and sports apparel company New Balance – but just 12 months later it seems it is those companies that struck bargain deals.
New Balance reportedly signed Gauff after winning a bidding war with Nike before the 2019 Australian Open. When that deal expires, they are expected to have to fork out a small fortune to retain the exciting prospect that has taken the tennis world by storm.
The Leading sports marketing expert believes Gauff will earn close to a staggering $40 million in endorsement deals before she reaches 20.
Turnstile Sport CEO Rob Mills says women’s tennis says Gauff’s rise to stardom has come at a perfect time for a female, following the explosion of women’s sport in recent year.
“We are very bullish about her,” Mills told UK paper The Telegraph.
“She is obviously young and you’ve got to see that consistency coming through, but if you look at say Osaka‘s deals, we’re in the 8.5million US dollars territory. She’s going to be very quickly in that range very conceivably in the next 12 to 24 months. That’s only the sports brand category.”