Taiwan embraces cute mascots for coronavirus prevention campaign, Asia News
TAIPEI – While China deploys stern communist slogans in its battle against a deadly new coronavirus, democratic Taiwan has embraced cuddly mascots and humour to ease public anxiety and educate on best practices.
Images of cute animals have featured in daily social media updates from government agencies to tackle disinformation and prevent the spread of infections.
Recent contributions have included advice on hygiene and quarantine regulations as well as reminding people to use face masks judiciously, given the ongoing shortages since the new virus exploded in China.
“Leave face masks for the people who need them, frequently wash your hands with soap, reduce touching your eyes, nose and mouth with your hands,” read one update.
In a Valentine’s Day message, Zongchai offered practical advice for dating during an outbreak, from regular hand washing to staying sober and practising safe sex.
The post ended with a question: “What if I am single?” to which the pup quipped: “Stay home then!”
‘SO QUACKING EXAGGERATED’
The economic affairs ministry plumped for a goose when it announced that rumours of disposable paper meal boxes running out were “so quacking exaggerated”.
The message deployed a homophone where the word for the noise a goose makes sounds similar to the first character for the word “exaggerated” in Mandarin.
State media has heralded the importance of patriotism to tackle the outbreak in a campaign reminiscent of Mao Zedong’s cries to mobilise the masses.
“To visit each other is to kill each other,” read one slogan in a quarantined district in Hubei province, the epicentre of the outbreak. “To get together is to commit suicide.”
There was brief panic buying of face masks before the authorities limited each person to just two face masks every seven days using health insurance cards.
The island has also restricted the number of face masks a person can take abroad to 250. Last week, the coast guard stopped a fishing boat for attempting to smuggle out 71,000 masks.
The ruling Democratic Progressive Party, which is loathed by Beijing for leaning towards Taiwanese independence, has been deft at deploying cute memes to win public support.
President Tsai Ing-wen won a landslide second term in January after an election where she regularly featured as an anime-style cartoon character in campaign literature.
“We only have one butt, don’t hoard, don’t trust rumours,” the post read.
Once again, a clever homophone was deployed. In Mandarin, the first characters for “hoard” and “butt” are pronounced the same.